FATBOY
OUTDOOR
CAMPAIGN
Fatboy utilizes its summer campaign to spark people’s imagination, encouraging them to welcome fun (and friends) back into their lives by elevating their outside spaces: Flip Boring to Roaring.
We fuel the audience's ambition to dare more and see things from a more lighthearted perspective. Making the audience aware of how easy it is to flip their basic garden furniture for something that adds to the good life. We positioned Fatboy as the catalyst that flips boring to roaring with their wider range of extraordinary products.
Client: Fatboy
Agency: Dept Agency
Art Direction: Bas Heijnis
Graphic Design: Emiel van den Broeck
Creatives: Bas Heijnis, Joe Jordan
Strategy: Rens Verweij
Copywriter: Joe Jordan
PM/ Account: Kim van der Sanden
Producer: Nikki Haighton
Partner: The Outpost
Director: Leon Hendricks
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